
an excellently convenient
Customer experience
At Borderframes our main focus is on the customer.
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We want to fundamentally change the way people remember their adventures and to do so, we must create a seamlessly convenient customer experience.
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One of many pieces to our product vision is the inlay creator.
we don't want people to go to a print store, print their pictures and cut them to shape to fit our frames, that's just not convenient enough.
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For customers on our own online store, we will offer the inlay creator to give customers the opportunity to create a seamless collage and add little perks like a custumizable travel map and editable labels to give context to the images.
The Inlays will be shipped right with the frame to enhance the unboxing experience.
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Retail customers of our wholesale version will be provided a coupon code to access the inlay creator to design, print and ship the inlay to their home for free.
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this will significantly drive retail customer conversion to direct customers.
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in this slideshow you can see a preview of how our creator interface will look like:
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